Lux Gold Jewellery
Lux Gold Jewellery & Co is a Canadian online jewellery established by Keri in 2020. By combining her love of luxury and reasonable prices LGJ & Co was born. Every piece has been named after important individuals in her life.
Challenge
Lux had just launched their business and hired us to create images that properly displayed their jewelry for their website and social media platforms.
Approach
Lux Gold is for the everyday blue jean girl who works hard to have luxury things. We decided to stick to a feminine and luxurious look with a blush pink curtain satin backdrop. Very hard shadows for drama and importance for jewelry alone. Very high end, shiny, glowy and flowy and soft for lifestyle shots.
Scope
PHOTOGRAPHY
CREATIVE DIRECTION
CONTENT CREATION
PROP STYLING
Lux was able to utilize the photos on different platforms such as their website and social content to help promote the launch of the brand.
