How do you brand a digital media company‘s DEI product?
CLIENT
PROVISIONS
Art Direction
Brand Design
Presentation Design
Website Design
Sales Collateral
Social Media Marketing
TEAM
Alexus Washington
Hank Washington
Stephanie Moore
Maria Orlandi
Carolina Escobar
Adrian Marcus
iPondr excels in authentic storytelling, offering insight into America's diverse fabric. With a focus on humanity over politics, they provide a platform for exploration and dialogue. Embracing diverse perspectives, iPondr fosters empathy and learning, aiming to Build A Kinder America™. However, they shifted focus to offer their storytelling as a product for companies' DEI efforts, recognizing the opportunity to address pressing issues in corporate spaces.
We partnered with iPondr’s marketing team to craft a new brand identity for iPondr's DEI-focused storytelling product, (iPondr@Work) ensuring alignment with their established branding ethos. This design needed to reflect a dedication to authenticity, empathy, and inclusive dialogue while addressing corporate diversity and inclusion challenges.
RESEARCH
Challenge
iPondr started iPondr@Work to shape workplace culture and foster diversity, equity, and inclusion (DEI) through innovative media solutions.
We partnered closely with iPondr’s marketing team to develop and maintain a cohesive visual identity across various platforms.
Our approach
Our strategy involved enhancing the ipondr@work product with a refined color palette characterized by brighter, softer, and muted tones. Introducing playful elements aimed at fostering empathy, we sought to imbue challenging topics with a sense of approachability and lightness. Leveraging a combination of photographic and character illustration techniques, we aimed to establish a more inviting brand persona.
